Bravo's 'Top Chef' to become Converted To Print Magazine by Food & Wine

Can Food & Wine go where Food Network Magazine and each Day with Rachael Ray have gone? Within the latest effort to parlay a TV brand into print, Food & Wine will create a 24-page section in the The month of january problem known as Top Chef Magazine.our editor recommends'Top Chef All-Stars' Rankings Dip 'Terriers' Up'Top Chef All-Stars' Rankings Improve PHOTOS: The Hollywood Reporter Cover Tales Unlike these magazines, the very best Chef section will require the type of an advertorial concerning the Bravo reality show, that Food & Wine is a longtime sponsor. Content is being produced with Bravo's approval and can focus on various facets of the show's participants, while Food & Wine will sell advertisements within the section. Whether it's effective, Food & Wine will consider running the section quarterly or making it its very own problem. PHOTOS: Rachael Ray along with other stars in the Daytime Emmy Honours 2011 Red-colored Carpet "You will find many components from someone marketing some of it,Inch Food & Wine writer Christina Grdovic informs AdWeek. "We want that it is a thirteenth problem or some kind of a stand alone, but we must find out if it seems sensible.Inch Marketers happen to be effective at converting celebrity chefs into magazine content recently: Rachael Ray and Food Network Magazine happen to be a couple of the quickest-growing game titles recently. And Food & Wine has reason to become positive concerning the Top Chef section Top Chef may be the greatest-ranked food show on cable, calculating 2.31 million total audiences and 992,000 grown ups 18-49 in Season 8, per Nielsen live-plus-same-day rankings. Food & Wine's sponsorship from the show has introduced brand awareness and PR for that magazine. Grdovic stated she has been kicking round the idea since prior to the recession as consumer curiosity about food and cooking is continuing to grow. "There's a lot to discuss," she stated. "What's happening on the planet is what's inspired us." Related Subjects Padma Lakshmi